Podcast Amp:
Paid Podcast Growth Campaign
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Paid Podcast Growth Campaign
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Campaign branding, ad creative and landing page design for Lower Street
I worked on the visual direction for a paid social campaign designed to drive podcast subscriptions for two shows. The campaign centred around a competition so it needed simple, high contrast messaging to stick out and encourage users to subscribe via Apple Podcasts.
My role focused on creating a clear and flexible visual system that could work across multiple formats and placements.
I began by exploring a range of logo directions, testing different ways to express “AMP” through audio-inspired forms and typography. This iterative phase helped establish a flexible visual foundation that could scale across formats.
From there, I developed the campaign branding into a set of static and animated ad assets in 1:1, 9:16, and 16:9. I focused on maintaining consistency across placements while allowing for quick iteration and testing. This included selecting and integrating stock imagery where needed, ensuring it aligned with the overall tone and didn’t compromise clarity or impact.
Given the performance focus of the campaign, the design approach prioritised clarity and immediacy. Messaging was kept minimal, with strong hierarchy and clear calls to action, supported by simple illustration and bold colour to stand out in-feed.
I also designed a lightweight landing page to support the campaign, structuring content to highlight the podcast, reinforce the value of subscribing, and create a seamless path through to listening platforms.
The final outcome is a cohesive campaign system that balances brand expression with performance needs, designed to support ongoing creative testing and audience growth.
