Lower Street:
Presentation System
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Helping teams communicate ideas more clearly.
Presentation System
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Helping teams communicate ideas more clearly.
Lower Street’s presentations were created by multiple teams, often resulting in inconsistent layouts, unclear hierarchy and off brand visuals. This made it harder to communicate ideas effectively in client facing and internal contexts. I developed a structured presentation system to improve clarity, consistency and ease of use. This included designing reusable slide templates, defining layout principles, and creating a library of on-brand assets such as charts, icons and callout elements.
A key focus was enabling non-designers to build clear, professional decks quickly. Guidance around spacing, alignment and content structure helped transform slides from cluttered and inconsistent to clean, focused and client-ready.
The system was applied across case studies, podcast pitches and service overviews and is now used across a range of contexts, from client pitches to internal updates.