Lower Street:
Branded Graphics & Style System
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Branded Graphics & Style System
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Giving teams a clearer way to create consistent content.
Lower Street produces a large volume of content, which made maintaining consistency across outputs a challenge. I developed a practical graphics system built around reusable assets, including icons, charts, and layout components. Clear guidance was introduced to support consistent use of typography, colour, and spacing.
Templates were designed to be used by non-designers, making it easier to produce high-quality materials without relying on design support. This helped bring more structure to presentations and marketing content, improving clarity across the board.
